10 best practices to run a better webinar

10 Best Practices to Run a Better Webinar

Done right, a webinar is a powerful tool that can rapidly move even the coldest of prospects through your sales funnel, and lock in a sale. But when it comes to running a successful webinar, it gets tricky. There are so many moving parts, you need to ensure you’re not the one sabotaging the process. Just a few weeks back I sat through one of the most horrendous excuses for a webinar I’ve ever watched, only staying to the very
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Use Tiered Pricing to Make More Online Sales

Use Tiered Pricing to Make More Online Sales

Setting the right price for your products is tough. Too high, and you’ll struggle getting people in the door. Too low, and you risk not only flooding yourself with too much work, but that the clients you do get don’t even value the work you’re doing or your expertise. That’s not ideal either… It’s a hard call, then, on the price to set. But its not be as hard as you might initially think. In fact, there’s an easy way
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Are you using webinars to sell your services

Are you using webinars to sell your services?

Unless you’ve been living under a rock, you’ve probably heard of webinars as a sales tool. Get a group of prospects together on a call, demonstrate your value and leave them with a pitch for your services. More and more agencies, coaches, consultants and even traditional businesses are using webinars to sell their services. And for good reason, webinars actually work, really damn well. Done right, a webinar has the potential to drive sale after sale after sale to your
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Are You Giving Clients a Chance to Get a Word In

Do You Give Clients a Chance to Get a Word In?

You’d think extroverted, chatty sales reps would be good to promote your business, right? Sure, it sounds like a good thing. But the biggest problem with a fast-talking sales person is they never shut up. And that’s a concern, especially when your prospects don’t feel heard. Ever have a conversation with a loved one and get distracted… Quickly followed by a “are you even listening to me?” You know how that story ends. In this day and age, there’s no
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Stop Making Mistakes and Start Selling Like a Pro

When I started in sales I made a lot of mistakes. Enthusiastic and a tad over-eager, I shudder when I think back to some of my first sales calls. The good news though, is this. You may think sales comes naturally to some people… And I’ll agree, it does come easier to some than others. But sales is a skill you can learn. A process you can master, no matter your background or how introverted you think you are. And
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the power of linkedin to kickstart your business

The Power of LinkedIn Connections to Kickstart a Business

Hitting “publish” on a new website is exciting, but… You need to get the word out. Otherwise no one really knows it’s there. It’s like opening a new store in the middle of the desert. You ain’t gunna get any customers without any marketing. Now, I was extremely fortunate with my agency, building on the work I’d done for a few past copywriting clients, I had a couple of quick wins and I was cruising on easy street as they
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It’s Time to Release the Cold-Calling Sales Beast

It’s Time to Release the Cold-Calling Sales Beast

Tele-frikken-marketers are the plague of the sales industry… Seeming to have a knack for dialing in at the most perfectly impossible times. Or maybe that’s just one of the latest sales hacks I’ve yet to learn. But I can tell you this… For the longest time I hated cold calling. So when I started my agency, I didn’t do it. Telling myself I was above that, there were “better” things to spend my time on. What I was missing though
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7 Reasons Why You Need to Focus on Sales

7 Reasons Why You Need to Focus on Sales

Somewhere along the line, “sales” became a dirty word. When you think of a sales rep most people imagine a door-to-door salesmen shoving a product down your throat or the vultures waiting to pounce at a used car lot. You can probably already see the greasy hair and the cheap suit in your mind, right? And even though I never like referring to what I do as “sales” After hours and hours trying to redefine it, I had a realization.
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